Auto repair shops have a reputation for high prices, and they’ve certainly got a taste for high-end products.
But what about the quality of auto repair work?
Read moreRead moreAs the price of insurance rises, a number of companies are taking a look at their own products and offering their own insurance deals.
But a car insurance company has taken a different approach, and it has set itself apart from the rest.
It’s called Auto Insured.
It is the first and only insurance company in the state of New South Wales to offer car insurance on demand, with a 10 per cent discount on any car purchased online.
The company’s founder, Tim Scott, has spent the last three years building up the business, but says it’s a dream come true.
“We have a passion for the business and what it can do for the community,” he said.
“If you want to be a good customer, you want the best quality products at the lowest prices.”
People are looking for affordable car insurance, and if they can get that then they’re happy.
“It’s great for small businesses, because they can save money and they don’t have to worry about it, they can focus on their business.”
It all started in January last year when the company set up shop in a shed in a former warehouse in East Fremantle.
“I had a truck and a couple of trucks,” Mr Scott said.”[They were] just sitting in the shed for a while and when I got the truck I started selling it to friends and family.”
The idea for Auto Insulated came from a friend of Mr Scott’s who was working as a truck driver in the region, and he saw the need for a good insurance product.
“One of the things we wanted to do was to try and get insurance through the local shop,” Mr Stewart said.
The idea of offering auto insurance through a local shop was the perfect fit.
“You get the same price, the same terms, same policies, so people who want to drive a truck can do that, people who don’t want to sell their cars can do it, so it’s very similar to what we do in the retail space,” he explained.
“There’s no real competition.”‘
We’re not just going to be offering a low-cost product’Mr Scott says the only way to offer a low cost product was to create a business around the idea.
“The best way to start this business is to create the right environment and create the community so people feel comfortable buying the product, so they feel like they can trust it and know that it’s safe and it’s not going to get damaged,” he added.
“That’s what we’ve done, so now we can offer our product through our local shop.”
The Auto Insued business has been selling insurance through its local shop since May, and the company has seen an immediate increase in sales, with over 100 customers buying insurance on a weekly basis.
“To get the most out of the business is about the customer experience and being able to be able to interact with the customer as much as possible,” Mr Allan said.
For Mr Scott, the main focus was on driving customers to Auto Insurized, which he said is the most exciting part of the job.
“A lot of times we’ve had people come up and ask, ‘I want my insurance done by this person, why do you do this?’,” he said, explaining how the business helps them get their insurance paid for quicker and more efficiently.
“When we can get customers to come in and talk to a shop person and get that information from them, that’s a huge step in the right direction.”
The shop has since been expanding its operation to include a second store in East Perth, which is now stocked with more than 100 cars and trucks.
“At the moment we’re not doing as many cars and I think it’s just going the right way,” Mr Allen said.
With Auto Insurer being the first car insurance store to offer auto insurance on-demand, the company is confident it will continue to make a positive impact in the community.
“Our goal is to make sure that the customers that we serve are going to feel safe when they buy the car, so we’re very excited to be in that position and to be part of this business,” Mr Allison said.
Topics:insurance,business-economics-and-finance,business,businesses,health-administration,health,healthcare-facilities,southeast-4285Contact John BoudreauMore stories from New South Welsh